Brand Yourself with Social Media
A Personal Enrichment Online Course by Ed-Next.
Note: This course is taken entirely on a separate portal co-hosted by Ed-Next and Wedemic. Upon successful enrolment, you will receive the login details to start the course within 24-48 hours.
This is an instructor-led course with a four weeks access. Total course hours is 24.
Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.
In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding.
After completing this course, you should be able to:
- Identify self-promotion techniques and how to utilize it for branding
- Recall the top social media networks and how to use them correctly in your business
- Recognize how to use Google and SEO techniques for social media outreach
- List ways to market your brand
Brand Yourself with Social Media Module 1
Why Self-Promotion is Important for your Brand and Building your Network
In module 1, we will be discussing about what self-promotion is and why you need to utilize it for your brand. We will introduce the rules to self-promotion along with personal branding and the do’s and don’ts. We will close out the week with reviewing the steps for blogging, why you should blog and how it builds your brand awareness.
- What is Self-Promotion
- Personal Branding
- Building your Brand
- Introduction to Blogging
- Do’s and Don’ts of Blogging
Brand Yourself with Social Media Module 2
Social Media Networks and Useful Tools
We will go into more detail in module 2 as we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!
- The Basics of LinkedIn and Why You Need to Use It
- The Basics of Facebook
- The Basics of Twitter
- How To Use Content Correctly
- What You Need to Know About Your Brand and Social Media
Brand Yourself with Social Media Module 3
Using Google For Your Brand and Launching Your Brand
In module three get ready to hit the web as we explore what tools on Google you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.
- Search Engines
- Building Your Personal Brand Campaign
- Google Analytics
- Tools to Use for Your Brand Success
Brand Yourself with Social Media Module 4
How to Properly Promote Your Brand and Using What You Have Learned
In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. At the end of the week will also focus on taking the information learned in the past 4 weeks and how to apply it to land the job of your dreams.
- Why and Where You Need to Network
- Do’s and Don’ts of Networking
- Public Speaking
- Getting Published as an Author, Is It For You?
- Using Your Network to Find a Job
Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.
You will earn 2.4 IACET continuing education credits by completing this Ed4Online course. This course is 24 contact hours which equals 2.4 CEUs based on the IACET standard. The International Association of Continuing Education and Training is the highest quality worldwide standard for Continuing Education Unit.
The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET’s care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.
Angela Caban, MHRM, is a professional writer, owner of AC Consulting Services and founder of the Homefront United Network. She received her Bachelor of Science degree in Business Administration and her Master of Human Resources Management. She has an extensive background in the human resources field but mainly specializing in labor relations, employment law, communications, marketing and sociology. Angela has been writing since 2008 and has been published in various online and print publications, she has also contributed work as an author to two award winning books. She started a military family support website in 2010 when her husband deployed to Iraq with the Army National Guard. She currently runs her consulting business full time, with Ed4Online being one of her clients, and has also worked with small business professionals and television networks such as PBS and A&E Networks.
|Brand Yourself with Social Media||24 hours|
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