Creating a Marketing Plan Boot Camp

Note: You can arrange this to be conducted in-house or contact us for the next Boot Camp schedule in your region.

Marketing?
Business Development?
Sales?
Need to Write a Marketing Plan?
Start Here

About the Boot Camp:

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

Foundations:

• Preparation for Planning
• Target Market(s)
• Positioning

Marketing Plan:

• Value, Messaging and Messages
• Marketing Strategies, Objectives, Types and Techniques
• Media, Mix and Plan
• Packaging and Bundling
• Marketing Communications
• Channels
• Typical Product Marketing Manager Activities
• Timing, Budget and Schedule/Responsibilities
• Sustaining/Ongoing Marketing Plan and Metrics

Learning Objectives:

• Learn basic elements of a marketing plan
• Able to create a marketing plan and budget

Course Outline:

1. Foundations
   • What is Marketing?
   • Creating Insanely Great Customers
   • Personas
   • Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures
2. Preparation for Planning
   • Target Market(s)
   • Positioning
3. Marketing Plan
   • Value Proposition, Messaging and Messages
   • Marketing Strategies, Objectives, Types and Techniques
   • Media, Mix and Plan
   • Packaging and Bundling
   • Marketing Communications
   • Channels
   • Typical Product Marketing Manager Activities
   • Timing, Budget and Schedule/Responsibilities
   • Sustaining/Ongoing Marketing Plan and Metrics

Suggested Audience:

The Boot Camp is for product leaders:

• Director
• Vice President
• Business Unit Manager
• Start-Up
• Entrepreneur
• Product Manager and Product Marketing Manager
• Product Owners, Strategists, Solution, Line, Scientists
• Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing