Wedemic

Creating a Marketing Plan Boot Camp

A Training Course by David Fradin – Certified Product Manager and Marketing Manager / Instructor.

0 STUDENTS ENROLLED

    Note: You can arrange this to be conducted in-house or contact us for the next Boot Camp schedule in your region.

     

    Marketing?
    Business Development?
    Sales?
    Need to Write a Marketing Plan?
    Start Here

     

    About the Boot Camp:

    This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

    Foundations:

    • Preparation for Planning
    • Target Market(s)
    • Positioning

    Marketing Plan:

    • Value, Messaging and Messages
    • Marketing Strategies, Objectives, Types and Techniques
    • Media, Mix and Plan
    • Packaging and Bundling
    • Marketing Communications
    • Channels
    • Typical Product Marketing Manager Activities
    • Timing, Budget and Schedule/Responsibilities
    • Sustaining/Ongoing Marketing Plan and Metrics

     

    Learning Objectives:

    • Learn basic elements of a marketing plan
    • Able to create a marketing plan and budget

     

    Course Outline:

    1. Foundations
      • What is Marketing?
      • Creating Insanely Great Customers
      • Personas
      • Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures
    2. Preparation for Planning
      • Target Market(s)
      • Positioning
    3. Marketing Plan
      • Value Proposition, Messaging and Messages
      • Marketing Strategies, Objectives, Types and Techniques
      • Media, Mix and Plan
      • Packaging and Bundling
      • Marketing Communications
      • Channels
      • Typical Product Marketing Manager Activities
      • Timing, Budget and Schedule/Responsibilities
      • Sustaining/Ongoing Marketing Plan and Metrics

     

    Suggested Audience:

    The Boot Camp is for product leaders:

    • Director
    • Vice President
    • Business Unit Manager
    • Start-Up
    • Entrepreneur
    • Product Manager and Product Marketing Manager
    • Product Owners, Strategists, Solution, Line, Scientists
    • Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing

    Course Curriculum

    Creating a Marketing Plan Boot Camp 07:00:00

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    David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.
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