Instructors
Creating a Marketing Plan Boot Camp
A Training Course by David Fradin – Certified Product Manager and Marketing Manager / Instructor.
0 STUDENTS ENROLLED
Note: You can arrange this to be conducted in-house or contact us for the next Boot Camp schedule in your region.
Marketing?
Business Development?
Sales?
Need to Write a Marketing Plan?
Start Here
About the Boot Camp:
This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:
Foundations:
- Preparation for Planning
- Target Market(s)
- Positioning
Marketing Plan:
- Value, Messaging and Messages
- Marketing Strategies, Objectives, Types and Techniques
- Media, Mix and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget and Schedule/Responsibilities
- Sustaining/Ongoing Marketing Plan and Metrics
Learning Objectives:
- Learn basic elements of a marketing plan
- Able to create a marketing plan and budget
Course Outline:
- Foundations
- What is Marketing?
- Creating Insanely Great Customers
- Personas
- Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures
- Preparation for Planning
- Target Market(s)
- Positioning
- Marketing Plan
- Value Proposition, Messaging and Messages
- Marketing Strategies, Objectives, Types and Techniques
- Media, Mix and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget and Schedule/Responsibilities
- Sustaining/Ongoing Marketing Plan and Metrics
Suggested Audience:
The Boot Camp is for product leaders:
- Director
- Vice President
- Business Unit Manager
- Start-Up
- Entrepreneur
- Product Manager and Product Marketing Manager
- Product Owners, Strategists, Solution, Line, Scientists
- Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing
Course Curriculum
Creating a Marketing Plan Boot Camp | 07:00:00 |
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