Distribution Channels, Partners and Affiliates Boot Camp

A Training Course by David Fradin – Certified Product Manager and Marketing Manager / Instructor.


    Note: You can arrange this to be conducted in-house or contact us for the next Boot Camp schedule in your region.


    About the Boot Camp:

    This boot camp covers the basics of channels, channel models and profiles. The advantages and disadvantages of distribution channels, partners and affiliates and when to use them are explained and you learn how to build and actually build a channel plan.

    Participants will:

    • Develop an understanding how pricing is different for different channels and how that can affect a channel favorably or unfavorably.
    • How an organization’s sales force can work or compete with the channel.
    • Learn what sales and support materials are needed for the channel.


    Learning Objectives:

    • Distribution Channels
    • Why distribution strategies fail
    • Distribution types, characteristics and functions
    • Distribution strategy / selection drivers
    • Channel, partners and affiliates recruitment, enablement, development and management components


    Course Outline:

    • Channel Models
    • Channel Partner Profiles
    • Why Distribution Strategies Fail
    • Strategic Requirements
    • Customer / Solution Requirements
    • Channel Strategy
    • Implementation Strategy
    • Channel Management
    • Summary / Plan Outline


    Suggested Audience:

    The Boot Camp is for product leaders:

    • Director
    • Vice President
    • Business Unit Manager
    • Start-Up
    • Entrepreneur
    • Product Manager and Product Marketing Manager
    • Product Owners, Strategists, Solution, Line, Scientists
    • Managers of Industry, Portfolio, Program. Producers, Business Analysts and Field Marketing

    Course Curriculum

    Distribution Channels, Partners and Affiliates Boot Camp 07:00:00

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    David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.
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