Effective Crisis Management and Communications

An In-Person Training Course by Esanda.


    In-House sessions are available upon request.

    Course Overview:

    The course provides a comprehensive insight into the challenges of crisis management and, especially, those faced in dealing with a 24/7 media environment. The course will examine the building blocks of effective crisis management and how excellent planning and good media management can mitigate any reputational damage that might come from a major crisis incident.


    The Course Is Designed For:

    Senior managers and heads of department from the corporate communications, public affairs, marketing, media relations, human resources and health & safety disciplines across all industries but particularly those industries with perceived exposure to major potential crisis situations resulting from:

    • Industrial unrest
    • Transport issues
    • Terrorism
    • Equipment malfunction
    • Natural disasters
    • Product failure
    • Personnel incompetence or malpractice


    Your Instructor:

    Neil Jones


    Course Outline:

    Understanding reputation management

    • What do we mean by ‘reputation management’?
    • What factors influence it?
    • How do you measure it?
    • Key aspects of reputation management?
    • Who is responsible?
    • The world we live and operate in – the hostility climate

    Issues management

    What constitutes a ‘crisis’?

    Identifying threats and risks

    Social media – the end of business as usual?

    • What do we mean by ‘social’ media?
    • The empowerment of customers
    • Developing a social media strategy

    Practical crisis management

    • Differentiating between crisis management and business continuity
    • Understanding where crisis communications contributes to the retention of good reputation
    • Planning the initial response to the crisis
    • Ongoing management of the crisis
    • When does the crisis finish?

    The role of the leader in a crisis

    • Is leadership the key differentiator in a crisis?
    • Helpful and unhelpful leadership styles during a crisis
    • What should the leader actually do?

    Communications in a crisis

    • Understanding conventional and new media
    • Determining the best communication channels to pass key messages to all stakeholders
    • The importance of the holding statement and ‘fast facts’
    • Drafting further statements and information injects
    • Facilitating and managing press conferences: When, where, what, how and why

    Major exercise

    • This session will involve practical role plays that will enable the delegates to gather first hand feel of the situation and design appropriate response plans

    Course Curriculum

    Effective Crisis Management and Communications 14:00:00

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    Esanda is an independent upstream oil and gas consultancy specialising in industry specific training and field development planning services. Our operations are supported by our UK and Australia offices. Our training providers are practicing industry specialists who develop our in house courses and work with clients to build bespoke training for their staff.We pride ourselves on being able to bring hundreds of man years of experience to the training sector and the positive feedback we receive from our satisfied clients.
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