Influence and Persuasion Power Tools
Conducted by David Goldwich, trained lawyer and mediator.
In-House sessions are available upon request.
With modern organizational structures and more working in teams, traditional forms of power are becoming less relevant in business. Influence and softer forms of power are becoming more important. These come from expertise, persuasiveness, and personal qualities such as charisma and personal branding.
Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. The ability to influence and persuade others is essential at all levels of the organization.
In this intensive workshop participants will learn how to influence and persuade people at work and in their personal lives. They will discover how to project a powerful first impression that will impress from the get-go. They will learn to size up their target and craft a clear and concise message to maximize their own influence. Finally, participants will explore a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.
- UNDERSTAND the relationship between power, influence, and persuasion
- UNDERSTAND a variety of fundamental principles of persuasion and compliance
- DETERMINE the types of power and influence you have and how to get more
- CREATE a powerful first impression of your choosing
- DEVELOP a clear, compelling, and persuasive message
- INCREASE your confidence and credibility
- FRAME alternatives to get the results you want
- HARNESS the power of words, pictures, and stories to be more persuasive
- UNLEASH your passion and your inner voice
- MASTER a variety of techniques to persuade others in everyday situations
- Presentation and discussion
- Interactive sessions
- Role plays
Who Should Attend:
Managers, supervisors, department heads, team leaders, C-level executives, lawyers, government officials, sales professionals, business development executives, entrepreneurs, lecturers, customer service staff, administrative staff, and others who wish to more influential and persuasive.
David Goldwich is a “reformed” lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators.
David has MBA and JD degrees from accredited and respected bricks-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. David is trained as a mediator and has managed small businesses as well.
Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, David applies the “80/20 Rule” by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. He is the author of three books and numerous articles in his field of expertise.
“David is very smart and experienced, good sense of humor, handled the class very well in timing, cheering up the audience. I would like to bring ideas from this program to share with our partners in Vietnam. Lots of fun, no dead time.”
— Alice, Sales Manager
“This course made me start to like negotiation.”
– Gloria Zhang, RBS
“David’s coaching on negotiation skills has been transformational and beneficial for me. The session has given me an edge to negotiate confidently with our stakeholders to achieve a win-win situation. I wish I could have attended his course earlier.”
— Angela Chung, Senior Social Worker
“David knew the methodology well and kept us entertained throughout the course! More vital topics were captured. Loved the session!”
— Razeena, Customer Service Manager
“I like the examples given to illustrate the idea of negotiating and also the role play where it involves practical negotiation.”
– Diana Susanto, Nanyang Polytechnic
“I found the whole course to be extremely useful and I will be able to use this in my day to day job. Excellent!”
– Raffaela Maiorano, RBS
- Power, influence, and persuasion
- Ten magic keys of persuasion
The Window of Opportunity
- First impressions and the Halo Effect
- Your appearance
- Your voice
- Your personal brand
- What’s your story?
Developing Your Message
- Who is your target?
- Birds of a feather – four social styles
- Elements of a persuasive message Attention
- Changing minds: developing a campaign
The Art and Science of Persuasion
- Six weapons of influence
- The dynamics of choice Contrast
- The Yesable Proposition
The Language of Persuasion
- Persuasive words and concepts
- Power words
- Active voice
- Discovering your true voice
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