Into the Tank: Entrepreneurs Swim with Sharks

A Personal Enrichment Online Course by Ed-Next.


    Note: This course is taken entirely on a separate portal co-hosted by Ed-Next and Wedemic. Upon successful enrolment, you will receive the login details to start the course within 24-48 hours.

    This is an instructor-led course with a four weeks access. Total course hours is 24.



    The entrepreneurial spirit is alive and well world-wide.  This course is designed to provide both budding entrepreneurs and seasoned business owners the tools, knowledge and guidance needed to transform an idea from concept to cash.  In recent years, the United States has seen the highest rate of new business creation in over a decade, and many of these fledgling companies are being started by first-time entrepreneurs.  It takes more than drive and desire to achieve success; and with great effort also comes great challenge.  Our Swimming with Sharks course will help entrepreneurs assess their business idea and evaluate their entrepreneurial skills, ultimately turning a concept into a long-term successful business.



    After completing this course, you should be able to:

    • Recognize your strengths and weaknesses and how to build entrepreneurial skills
    • Recall how to find your market and understand how to identify the competition
    • Identify a list of items to consider before opening day
    • Define the basics of building the right team for your business



    Into the Tank: Entrepreneurs Swim with Sharks Module 1
    To Be Or Not To Be. . . An Entrepreneur

    What do you think of when you hear the words small business?  You may imagine your favorite local restaurant or crafting store. However, small businesses employ around 60 million people a year and play a major role in the job market and the economy. In module 1, we will look at the type of small business you want to start and look at the time, energy, skills and training you may need to make it work!  We will also examine your strengths and weaknesses and look at how to improve upon what you can do to improve your entrepreneurial skills.   Also explored in module one is the differences in types of businesses, branding, cash flow, inventory, and product development.

    • Small Business 101
    • What’s Your Entrepreneurial Quotient?
    • Identifying Strengths and Weaknesses
    • Getting Educated Traditional VS. DIY
    • Your Big Idea

    Into the Tank: Entrepreneurs Swim with Sharks Module 2
    Setting Up Shop. . . Money Matters!

    During Module two, we will look at how to understand your target market.  Defining a market can make many first-time entrepreneurs uncomfortable, but after completing this module you will know how to find your market and understand how to identify the competition. Also included in Module two is discussion on how to choose the name for your business, build core values, and develop your business model. Module two looks at types of insurances to consider before opening your business.  Deciding upon accounting methods, tax preparation, and understanding financing is pertinent to running a successful company.  Some of the best ideas are never execute or only half executed due to the lack of financial planning.  Module two will culminate with how to finance your business and mater the pitch.

    • Finding Your Customers
    • Picking the Perfect Name
    • Getting Down to Business
    • Making it Official
    • Knowing Your Numbers

    Into the Tank: Entrepreneurs Swim with Sharks Module 3
    Open for Business

    Running a business, especially during the first year, requires tremendous focus and energy.  Module three will take you through a checklist of items to consider before opening day. Included in this checklist is finding the right vendor.  Your vendors are a reflection of both you and your brand, so it’s critical that you only work with the very best you can afford.  Another key item when opening your business is how you will connect to the outside-how will you market your product?  There are many ways to market, and this week, we will take a look at the types of marketing and how to decide which to use upon your start-up.  You many not think that you are a salesman-but every day the average person spends the majority of his day trying to sell one thing or another. Module three will look at how to sell in smarter, more effective ways.

    • Up and Running
    • Choosing the Right Vendor
    • The Big Bad Launch
    • Mastering Marketing
    • Learning to Sell

    Into the Tank: Entrepreneurs Swim with Sharks Module 4
    Technology and Workplace Challenges

    Hiring the wrong person can have a disastrous impact on your business.  Hiring the right member of your team can help you go to the next level.  In our final module we will look at the basics of building the right team for you.  You also need an appealing business culture in order to attract the right employees. This week, we will examine how to build and improve your culture as well as define types of leadership and determine which type you are most associated with.  As you build your culture and choose the right employees, your business may be ready to go to the next level.   Module four looks at franchising basics and how to decide if and when it is right for you.  Wrapping up this lesson is a question and answer session with the Sharks of “Shark Tank.”  They will share tips and give advice for present and future entrepreneurs.

    • Building the Right Team
    • Creating Killer Culture
    • A New Generation of Leadership
    • Franchising Your Business
    • Swimming with Sharks: A Roundtable




    Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

    You will earn 2.4 IACET continuing education credits by completing this Ed4Online course. This course is 24 contact hours which equals 2.4 CEUs based on the IACET standard. The International Association of Continuing Education and Training is the highest quality worldwide standard for Continuing Education Unit.

    The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET’s care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit


    Your Instructor:


    Dr. Tricia Seymour is the Co-Founder and COO of Ed4Online. She is a licensed professional counselor and counseling supervisor. She has received a Master degree in Marriage and Family Therapy and a Doctorate in Counseling Psychology. Dr. Seymour started in private practice in 1990 working with individuals, couples, and families. She was an adjunct faculty member at Park University teaching online in psychology, sociology and religion. She has been a training consultant to various agencies and organizations globally. She has created and presented corporate training in all 50 U.S. states and many foreign countries. She is a published author of two “tongue in cheek” self-help humor books as well as other books, articles, workbooks, and training manuals. Dr. Seymour has done numerous interviews on TV and radio and had her own radio show interviewing guests.

    Course Curriculum

    Into the Tank: Entrepreneurs Swim with Sharks 24 hours

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    • SGD 295
    • 4 weeks, 2 days
    • 1 Units
    • 1440 Minutes
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