Learn how to create a killer Elevator Pitch!

How to tell your business story with passion.



    This course is delivered by Mike Gospe, author of the “Marketing High Ground”.


    Course Description:

    What’s your story?

    You’re at a network reception when a prospect walks up to you and asks, “tell me about your new product”. What do you say. Your sales reps are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. As marketers and product managers, the words we use are our most important tools. So, why is it that many times the words are never written down, forcing your company employees to make up their own version of your product story? Luckily, there is a better way.
    Want to beat those odds?

    Want to learn the secrets for creating the most effective “elevator pitch”?

    Then this course is for you!

    The secret to crafting your core messaging strategy and your “elevator pitch” is called the Message Box. It’s a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

    During this 90-minute course, complete with 11 lessons and 12 exercises, you’ll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.


    What Are The Requirements:

    • How to build a persona to represent your target market(s).
    • How to build a product positioning statement.
    • Basic marketing techniques.
    • Marketing communications skills and experience.


    What Will You Get From This Course:

    • Understand how and why the Message Box drives better, more relevant and clear communications
    • Learn how to write and critique more effective messaging for your marketing campaigns, programs, and activities
    • Apply effective messaging techniques to improve lead generation activities
    • Use the “Message Box” exercise to summarize and tell your B2B story and write your “elevator pitch”
    • Discover how to apply the Message Box template and technique to your own business


    Who Should Take This Course:

    • Product marketers
    • Corporate marketers
    • Product managers
    • Entrepreneurs
    • All others interested in learning the most effective technique for developing B2B messages


    Course Curriculum

    Section 1: Getting Started
    Introduction 00:07:52
    Section 2: Self-assessment
    Assessment 00:07:42
    Section 3: Completing the "Message Box" template in 5 easy steps
    The Persona 00:05:34
    The Engagement Message 00:08:04
    Solution Criteria Message 00:06:39
    The Product Reinforcement Message 00:06:19
    The Value Message 00:03:25
    Section 4: Putting the "Message Box" to Use
    The “Message Box” in Action 00:15:13
    How to Create a One-Liner 00:02:52
    Hierarchy of Messaging 00:06:49
    10 Tips for Executing the Message Box 00:06:19
    Driving Better Messaging 00:06:07
    Conclusion 00:01:45

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    • SGD 105
    • 13 Units
    • 85 Minutes
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    David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.
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