PM03 Marketing Strategy: Products

A Professional Development Online Course by Ed-Next.


    Note: This course is taken entirely on a separate portal co-hosted by Ed-Next and Wedemic. Upon successful enrolment, you will receive the login details to start the course within 24-48 hours.

    This is a self-study course with a one year access.



    Product is one of the four p’s of marketing and includes the goods and services being offered as well as the packaging, customer service, brand reputation, and more. Under the umbrella term marketing mix, the four p’s of product, place, price, and promotion represent the elements of a strategy that marketers control. This course will focus on the concepts necessary to understand strategic decisions about products, encompassing all the elements that enable a product to serve its owner.



    After the completion of this course you should be able to:

    • Name three ways of describing a product, each of which affect customer value
    • Identify the implications of the product life cycle for marketers
    • Define how the proliferation of product choice has affected marketers’ product strategies
    • Identify four aspects of service as a “product” that demand a strategic marketing response
    • Identify the three stages of change required in social marketing


    General Information:

    You must make an 80% or higher on the final quiz to pass this online course.

    Course Curriculum

    PM03 Marketing Strategy: Products 02:00:00

    Course Reviews


    • 5 stars0
    • 4 stars0
    • 3 stars0
    • 2 stars0
    • 1 stars0

    No Reviews found for this course.


    Enrol With Confidence

    PayPal Acceptance Mark

    Registration Support

    If you require further assistance on registration matters, email to

    In-House Enquiry

    Achieve higher ROI with your training budget with In-House trainings, email to
    Ed-next is one of the UK’s fastest growing online educational providers offering you the best in interactive blended learning. With over 800 courses available, we really are your number one choice for online education. We're here to help you achieve your learning potential whether you're: Wanting to further your education Looking for flexible learning opportunities Needing to increase your earning potential Whatever your current situation, at Ed-Next we pride ourselves on providing the perfect educational solution for your next steps. We work at your pace and offer bite sized learning making it accessible for everyone. You can learn anytime and from anywhere; we're here to help discover the perfect learning options for you. With our range of programmes including online psychometric tests, GCSE and A Level exams, leadership and management courses, compliance training, one to one or virtual group foreign language tutoring and a wide range of online and on campus degrees from accredited UK and US universities, you will find everything you need under one roof.
    More Courses by Ed-Next

    Students Who Viewed This Course Also Viewed