Social Media Marketing Demystified

Understand and Write Your Social Media Marketing Plan.


    Course Description:

    This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:

    • Basic understanding of social media
    • What social media is good for
    • Why social media is an essential part of today’s marketing mix and then goes into detail on
    1. Social media marketing plan
    2. Keyword discovery and research
    3. Content discovery
    4. Search optimization
    5. Adwords and the use of multiple social media platforms like
    6. Linkedin
    7. Twitter
    8. Facebook
    9. Google+
    10. Email
    11. Mobile
    12. Event marketing and
    13. pulling together the social media team and the all important
    14. editorial calendar

    The course includes a workbook template for each lesson’s exercises. If completed, you will have a draft social media marketing plan ready for implementation.

    The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.

    First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to “get it done” but at your own pace.

    Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.



    • Have written a “Product Market Strategy”
    • Have written a marketing plan


    What Will You Get From This Course:

    • Understand social media marketing and its elements
    • Develop a social media marketing plan and be able to use its elements
    • Implement a social media lead generation plan
    • Understand the future of social media marketing


    Who Should Take This Course:

    • Leader (CXO, Director, VP, Business Unit Manager, Start-Up, Entrepreneur)
    • Marketing Manager, Product Marketing Manager: Entry Level (Basic) Intermediate

    Course Curriculum

    Before We Begin...
    Introduction FREE 00:01:00
    Section 1: Introduction
    Social Media Marketing Lessons 00:00:00
    Learning Objectives 00:00:00
    Pre-Requisite Subjects 00:00:00
    Suggested Materials 00:00:00
    Introduction Lecture Video FREE 00:07:24
    Section 2: Developing a Social Media Marketing Plan
    Developing a Social Media Marketing Plan Video FREE 00:00:51
    Social Media Marketing Plan Exercises 00:00:00
    Section 3: Keyword Discovery, Discovery of Content, Search Engine Optimization
    Keyword Discovery Video FREE 00:06:01
    Keyword Discovery Exercises 00:00:00
    Discovery of Content Video 00:06:00
    Discovery of Content Exercises 00:00:00
    Search Engine Optimization Video 00:03:34
    Search Engine Optimization and ROI Exercises 00:00:00
    Section 4: Marketing Reach, Lead Generation, Offers, Content and Call to Action
    Marketing Reach Video 00:02:16
    Marketing Reach Exercises 00:00:00
    Lead Generation Video 00:02:58
    Lead Generation Exercises 00:00:00
    Offers, Call to Action and Content Video 00:02:13
    Offers, Content, and Call to Action Exercises 00:00:00
    Section 5: Social Media
    Blogging Video 00:07:06
    Blogging Exercises 00:00:00
    LinkedIn Video 00:02:04
    Linkedin Exercises 00:00:00
    Twitter Video 00:06:06
    Twitter Exercises 00:00:00
    Google for Business video 00:02:00
    Google for Business Exercises 00:00:00
    Facebook for Business Video 00:04:45
    Facebook for Business Exercises 00:00:00
    SlideShare Video 00:03:30
    SlideShare Exercises 00:00:00
    YouTube Video 00:04:30
    Section 6: Building Your Social Media Marketing Team
    Building Your Social Marketing Team 00:00:00

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    • SGD 205
    • 34 Units
    • 62 Minutes
    • Wishlist

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    David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.
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