Social Media Marketing
A Personal Enrichment Online Course by Ed-Next.
Note: This course is taken entirely on a separate portal co-hosted by Ed-Next and Wedemic. Upon successful enrolment, you will receive the login details to start the course within 24-48 hours.
This is an instructor-led course with a four weeks access. Total course hours is 24.
Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You’ll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you’ll gain techniques for measuring and tracking your social media success.
After completing this course, you should be able to:
- Define social media and ways to utilize it in your business
- Identify the top social media networks and why you need to use them
- Recognize the most common use of blogs in marketing
- Recall the productivity tools that will ensure social media success
Social Media Marketing Module 1
An Introduction to Social Media
In module we will be learning about what social media is and the ways to utilize it in your business. There will be topics discussed this week about how to properly use your time and communication skills when referring to social media platforms.
- What is Social Media
- 5 Rules to Being Successful on Social Media
- 5 Rules to Avoid Social Media Suicide
- Introduction to Blogging
- Do’s and Don’ts of Blogging
Social Media Marketing Module 2
Meet the Social Media Networks
We will go into detail in module 2 as we explore the top social media networks; LinkedIn, Facebook, Twitter and Google+. We will review each network and discuss the power behind each and how to utilize it correctly in your business.
- The Basics of LinkedIn and Why You Need to Use It
- The Basics of Facebook
- The Basics of Twitter
- Top Five Action Items for Each Platform
- Utilizing Networks in Your Business
Social Media Marketing Module 3
Blogs and Other Networks Worth Using
In module three we will look at why blogging is a very important tool to utilize in marketing, how to build your credibility as a topic expert and attract readers. We will also explore other social media networks that are worth using for your marketing needs.
- What is a Blog and How to Create/Use
- The Basics of Pinterest
- The Basics Google+
- The Basics YouTube
- How to Build Credibility
Social Media Marketing Module 4
Taking Action and Using What You Have Learned
In our final module we will review what we have learned in the past 3 weeks. We will review on how to take action using each platform as well as how to stay connected with others and what is the best frequency to post. At the end of the week we will review some productivity tools to ensure your social media success.
- Review of Action Items
- Business Card Contacts
- Posting Frequency
- Privacy Settings in Social Media
- Social Media Success
Ed4Online has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Online has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Online is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.
You will earn 2.4 IACET continuing education credits by completing this Ed4Online course. This course is 24 contact hours which equals 2.4 CEUs based on the IACET standard. The International Association of Continuing Education and Training is the highest quality worldwide standard for Continuing Education Unit.
The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET’s care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.
Angela Caban, MHRM, is a professional writer, owner of AC Consulting Services and founder of the Homefront United Network. She received her Bachelor of Science degree in Business Administration and her Master of Human Resources Management. She has an extensive background in the human resources field but mainly specializing in labor relations, employment law, communications, marketing and sociology. Angela has been writing since 2008 and has been published in various online and print publications, she has also contributed work as an author to two award winning books. She started a military family support website in 2010 when her husband deployed to Iraq with the Army National Guard. She currently runs her consulting business full time, with Ed4Online being one of her clients, and has also worked with small business professionals and television networks such as PBS and A&E Networks.
|Social Media Marketing||24 hours|
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